In the world, namely the advertising arena, companies use individuals to endorse their products. Celebrity endorsements are very common; yet, there are “no name” individuals who become the face and voice of a particular product or brand name. However, the companies want their chosen endorsers to reflect the company and product line, even when the endorser is no longer in front of the camera.

Many are familiar with the computer company, DELL. It had a young man endorsing its product line with the catchy slogan, “Dude, You are Getting a Dell!” At the height of the success of the advertisements, there were some misdeeds in this young man’s life that were publicized; consequently, he was removed as DELL’s product endorser.

What does this have to do with the Christian? It is simple. When we receive Christ, we instantly become spokespersons for God’s product of SALVATION. Thus, God expects us to be representatives of this salvation even when we are not in front of the camera; that is, involved in religious activities or among other Christians. As Christians, we have to abstain from worldly lusts and demonstrate love, integrity, and character in our lives. This is how we can remain effective endorsers of the work of Christ.

I am the true vine, and my Father is the husbandman. Every branch in me that beareth not fruit he taketh away: and every branch that beareth fruit, he purgeth it, that it may bring forth more fruit. John 15:1-3 (KJV)

The balance to these statements is that if we continually disobey the Word and choose our own ways and thoughts, we can be removed from effective service. If we are unfruitful in our Christian walk, Christ taught that one could be removed; that is, from effectual service in Him.

The Christian’s desire must be to please God, that He may use his/her life in any manner. In all that is said and done, let it represent God’s plan of salvation through Jesus Christ.